Native advertising and strong customer relationships

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The fast pace of transformation in the way media is discerned and consumed by users has resulted in significant strides in the relationship between brands and publishers. Through their constant interaction with content, around which they develop their own social communities and tribes, users have greatly contributed to this relationship.

As a number of studies have shown, content has become a currency in the emergent content economy whereby corporate companies and brands collaborate with the vision of providing social communities with the content they share in common.

Given our dynamic experience and network scope in the relevant fields involved in the production of content, Penoptic is well-placed to provide an excellent service to brands stepping up to deliver content that is designed to fit perfectly into their preferred publisher’s editorial content.

Staying within our faculty of expertise yet, we produce various forms of visual content such as videos, slides, infographics and interactive graphics to help your brand content get shared.


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